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Regardless of the line of work you are in, you have the right and the obligation to keep reassessing your investments and expenditures. When it comes to the budget you are putting aside for digital marketing, things are rarely black and white as it’s not always easy to determine exact returns from particular actions or […]

When a company starts considering PPC as a digital marketing tactic and once they start exploring the various options, they soon have to make a decision between doing it themselves or outsourcing it to an outside agency. For those who decide to do it themselves, there are usually two ways to go. The first is […]