Want to know just how important they are
in the eyes of Google?
Though content is king, backlinks are the army that fights for your website in a battle for high rankings. Evidently, where your brand is mentioned matters – to your visitors and search engines alike. Your backlinks are the backbone of your online presence and one of the most relevant ranking factors.
How to get rid of spammy
and low quality links?
The quality of your backlinks significantly affects your website’s position in search results, as they represent a major piece of Google’s algorithm. No, not all of them are created equal; some will pull you to the top, while others will drag you down so hard you might be at risk of penalization.
DEFINING BACKLINK ANALYSIS
Backlink analysis represents the process of inspecting all links that point to a website taking into consideration a specific set of criteria which indicates whether it affects rankings in a positive or negative way. At Elevate Digital, we define high quality backlink as the one that comes from a relevant website and links to your website in a natural way. With us, the backlink analysis includes the review of the following:
All the links that point to your website
All the unique domains that mention your website
Quality of the page (authority, performance review, keyword variance and distribution)
Evaluating these will help pinpoint harmful backlinks that might hurt your rankings. As a result, you will get a list of low quality links to disavow which will improve your position in search.
How this affects your website’s reputation
In the eyes of Google, backlinks represent one of the most important ranking factors, as search engines take your website’s backlink structure into consideration when determining where to position your pages in search.
Though it is impossible to control every single mention of your brand on the web, your backlink portfolio is something you are able to influence to a certain degree. Monitoring these activities on a regular basis will allow you to determine spammy links early on, take action and boost the performance of your website.
Our professional Hong Kong team use their knowledge and expertise in combination with advanced software solutions to single out all the weak links. We strive to eliminate all unwanted references to your website and improve your reputation.
Ready for a spring link cleaning? We’re
at your disposal at all times!
Tell us a bit about yourself and your business and we’ll
get down to research momentarily!
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Try to do a bit of light reading on SEO online and you will be overwhelmed by innumerable articles claiming that search engine optimization (SEO) is something every webmaster and company can do on their own. Dig a little deeper and you will discover that such recommendations usually come from “experts” whose SEO experience is, […]