60% OF CONSUMERS SAY NEGATIVE COMMENTS TURN THEM AWAY
Don’t allow bad rumours about your brand hurt your business
Online Reputation ManagementOnline reputation management represents a process of identifying, monitoring and influencing the reputation and credibility of your business in the online world. In today’s day and age, your brand is not defined by what you have to say about it, but what Google says about it. With more than 80% of people claiming they search for products and services online prior to making a final purchase decision, it is obvious you need to do whatever is in your power to ensure your target customers only come across positive mentions of your brand. This is far from a simple endeavor - it requires constant monitoring of all the search results that point to your brand so that you are able to react to any negative mentions in a timely manner.
The Importance of ORM
In the digital era, the flood of information comes from a variety of sources, but all can be described as reliable ones. Sadly, just about anyone runs the risk of having their reputation tarnished by – well, just about anyone. It takes years to build the reputation and, sadly, just one negative mention can ruin it completely in a matter of minutes. Whether it’s personal or your company’s reputation, (un)intentional gossip can cause extreme financial losses, as well as many other inconveniences. Thanks to reliable ORM services provided by Elevate Digital, Hong Kong SEO company, individuals and companies alike get the chance to have their voice heard, despite numerous distrustful rumours.
Unfortunately, it happens quite often that people search the web for relevant results and cannot seem to come across any. For this reason, online reputation management encompases:
– Proactive ORM. It requires continual monitoring and analysis of data, processes which will indicate how you or your company are indexed in search. It is designed as a preventive measure against any potential damages to your brand.
– Reactive ORM. It comes after you have already identified negative mentions of your brand. Still, not many companies understand that it requires instant reaction and action.
HOW WE CAN
At Elevate Digital, a top Hong Kong SEO agency, the first step in the entire process includes conducting a detailed audit that provides a clear picture of the current state of you or your company’s online reputation. We make sure we cover all the possible sources of negative mentions, from websites, blogs and social networks, to various portals, newspapers and other. Upon audit completion, we define the biggest issues and look for ways to fix them.
What sets us apart from our competitors is the fact that we are continually working on creating a body of relevant and accurate information about you or your company, as a tool to fight any possible misunderstandings and negative mentions that might occur in the future. We publish different pieces of content, blog posts, articles and press releases on a variety of channels in order to send a clearer picture of your brand.
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I am very pleased with the campaign that Elevate Digital formulated for us. Apart from a significant increase in rankings and traffic, it was their level of involvement and versatility that really made an impression.
Vladan Dobrenov, Founder ArtandCode.eu
When we are talking about top tier SEO services, Elevate Digital is definitely taking the top spot. Fantastic team, great organisation and shiny results. We are always happy when we get a monthly report – simply astonishing.
Nemanja Veselinovic, Founder BrandingMagazine.com
Onsite modifications alone would make hiring Elevate Digital a worthwhile investment, but I was extremely satisfied with every aspect of our cooperation, from reporting to the direction in which they took our brand.
Goran Radovanovic, Project manager Mobile Shop
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