Elevate Digital
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CONTENT STRATEGY: YOUR UNIQUE VALUE PROPOSITION

A buyer’s journey is nothing but
a set of questions.
Create quality content that will
provide the answers.

 

As opposed to traditional marketing that talks at people, content marketing talks with them. It allows you to build stronger and more meaningful relationships with your customers, as well as establish yourself as an industry influencer across various channels. But remember – content marketing is not a campaign – it is a commitment. There is much more to it than creation; in order to write top-quality blog posts, press releases, white papers, etc. and promote them across the web, you will need to familiarize yourself with the appropriate distribution strategies.

Defining
content strategy

 

Content strategy is not just a matter of publishing a new article on a weekly basis. It comes down to commitment to creating high-quality content that will speak volumes to your target readers. A mediocre article might hurt your brand more than doing nothing at all; what this means is that once you decide to concentrate most of your marketing efforts on content, you need to understand the complexity of the entire process of its creation and distribution. At Elevate Digital, we focus on several key aspects:

 

  • Detailed industry research
  • Competitor analysis
  • Defining buyer persona
  • Planning editorial calendar
  • Content creation

 

Once these steps are integrated in an all-encompassing strategy, you will be equipped with high-quality content in forms most adequate for online distribution. This is why content strategy, essentially relies on two basic aspects:

 

  • Content marketing
  • Content production and development

 

HOW WE DO IT AT
ELEVATE DIGITAL

 

As soon as we collect the information on your potential customers’ preferences and requirements, we move on to creating content that is not only relevant and informative for their most common queries, but content which is SEO-friendly. We will be the ones focused on keyword density and frequency of publishing new pieces of content.

Elevate Digital prides itself in being one of the top Hong Kong SEO firms. Owing to the fact that our content marketing services are perfectly aligned with our link-building efforts, you can rest assured we have the knowledge and the tools to create engaging content and distribute it across relevant websites in your industry. In other words, content pieces that we create will not only be appropriate for your area of operation but will also be specially created for the website they will be published on. You will no longer have to stress about the quality of content published on your website or your blog – Elevate Digital is known for its ability to make effective long-term plans and provide thoroughly analyzed and created content with the most optimal publishing frequency.

Have a topic in mind that might be of interest to your audience?

Get in touch to discuss the process of creation together

TESTIMONIALS

Elevate Digital Testimonials
  • I am very pleased with the campaign that Elevate Digital formulated for us. Apart from a significant increase in rankings and traffic, it was their level of involvement and versatility that really made an impression.

    Vladan Dobrenov, Founder ArtandCode.eu

  • When we are talking about top tier SEO services, Elevate Digital is definitely taking the top spot. Fantastic team, great organisation and shiny results. We are always happy when we get a monthly report – simply astonishing.

    Nemanja Veselinovic, Founder BrandingMagazine.com

  • Onsite modifications alone would make hiring Elevate Digital a worthwhile investment, but I was extremely satisfied with every aspect of our cooperation, from reporting to the direction in which they took our brand.

    Goran Radovanovic, Project manager Mobile Shop


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The
insight

latest
from the blog

What Makes SEO and Content Marketing the Ultimate Combination

Answering the question from the tile of this article can be done from two different, but intersecting standpoints – a technical one and a theoretical, almost philosophical one. If you start from the philosophical standpoint, your answer comes very quickly – SEO and content marketing are not separable entities, but a part of a single […]

(read more)
August 21st, 2017

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