The higher the conversion rate, the lower the customer acquisition costs.Conversion rate optimization represents a critical metric which indicates the success of your campaign and determines your return on investment. Regardless of the industry you conduct your business in, the main goal of your marketing campaign is to attract visitors to your website that are most likely to convert. Not one website owner wants to see low visits, time spent on site, nor high bounce rate - your pages should be designed to direct the visitors to the desired sales funnel.
When a website visitor takes the intended action – that is what we refer to as a conversion. It can be clicking on a defined call to action button, filling in a form of some kind, sending an email, making a call, etc. When we talk about conversion rate, we refer to a percentage of all website visits that continue down the sales funnel. However, to design a funnel that will inspire customers to take desired actions, we at Elevate Digital go through the following phases:
- Setting the goal
- Designing and optimizing the website pages
Taking these steps in this particular order allows us to combine and organize page elements so that they naturally lead your visitors towards the goal that has been set. Naturally, it is essential to track the behavior of your visitors through the entire process in order to determine possible issues and obstacles early and tweak them in a timely manner. As a result, you will get an easy-to-navigate website that will appeal to your visitors and motivate them to click on that CTA.
Conversion rate optimization benefits
Conversion rate optimization results in a higher revenue per visitor, more customers and improved business growth. Unfortunately, many are those who simply assume visitors will go down the sales funnel naturally, when in reality, they need to be provided with clear directions. Let’s look at it this way:
Imagine around a 1000 visitors arriving at your website via an ad, and no more than 1% take action (purchases a product, hires you for a particular service, etc.) – you get about 10 customers. Obviously, the higher the conversion rate, the more customers you will get for the amount you have invested in advertising.
Elevate Digital, an SEO agency from Hong Kong, boasts its rich portfolio of satisfied clients. Over the years, we have managed to help many businesses worldwide optimize their websites so that they enjoy greater revenue. If you find it difficult to increase the number of leads and sales, do not hesitate to contact us and go through the entire process faster.
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I am very pleased with the campaign that Elevate Digital formulated for us. Apart from a significant increase in rankings and traffic, it was their level of involvement and versatility that really made an impression.
Vladan Dobrenov, Founder ArtandCode.eu
When we are talking about top tier SEO services, Elevate Digital is definitely taking the top spot. Fantastic team, great organisation and shiny results. We are always happy when we get a monthly report – simply astonishing.
Nemanja Veselinovic, Founder BrandingMagazine.com
Onsite modifications alone would make hiring Elevate Digital a worthwhile investment, but I was extremely satisfied with every aspect of our cooperation, from reporting to the direction in which they took our brand.
Goran Radovanovic, Project manager Mobile Shop
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