


Posts by: Radomir Basta
August 22nd, 2017
posted by Radomir BastaCATEGORY
PPC
When a company starts considering PPC as a digital marketing tactic and once they start exploring the various options, they soon have to make a decision between doing it themselves or outsourcing it to an outside agency. For those who decide to do it themselves, there are usually two ways to go. The first is […]
August 21st, 2017
posted by Radomir BastaCATEGORY
Content Strategy
Answering the question from the tile of this article can be done from two different, but intersecting standpoints – a technical one and a theoretical, almost philosophical one. If you start from the philosophical standpoint, your answer comes very quickly – SEO and content marketing are not separable entities, but a part of a single […]
August 20th, 2017
posted by Radomir BastaCATEGORY
SEO
Try to do a bit of light reading on SEO online and you will be overwhelmed by innumerable articles claiming that search engine optimization (SEO) is something every webmaster and company can do on their own. Dig a little deeper and you will discover that such recommendations usually come from “experts” whose SEO experience is, […]