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For most people, SEO is still a fairly complex topic, and yet it’s something that continues to interest all sorts of business owners, from diametrically different niches and industries. HubSpot’s latest research claims that more than 60 percent of marketers questioned plan to invest more in SEO in the upcoming year and work on their […]

When a company starts considering PPC as a digital marketing tactic and once they start exploring the various options, they soon have to make a decision between doing it themselves or outsourcing it to an outside agency. For those who decide to do it themselves, there are usually two ways to go. The first is […]

Answering the question from the tile of this article can be done from two different, but intersecting standpoints – a technical one and a theoretical, almost philosophical one. If you start from the philosophical standpoint, your answer comes very quickly – SEO and content marketing are not separable entities, but a part of a single […]

Try to do a bit of light reading on SEO online and you will be overwhelmed by innumerable articles claiming that search engine optimization (SEO) is something every webmaster and company can do on their own. Dig a little deeper and you will discover that such recommendations usually come from “experts” whose SEO experience is, […]